Essentials - Fear of God - ALPHET

Essentials - Fear of God

Mar 02, 2022Nir Karta

The Fear of God fashion brand, you may know from their successful collaborations with Nike, whether with clothing or special shoes that steal the focus from other models.

 The sharp ones among you, must have also noticed the popular clothing line, with comfortable clothes such as hoodies, sweatshirts and sweatpants, with the caption "Essentials".


What is Essentials


Fear of God Essentials is a brand by Jerry Lorenzo, the company's founder

It is a collection that combines the aesthetics of the streetwear world, with the comfort, functionality and everyday quality that are so sought after in today's 'hype' world

The clothing was first released as part of the FOG SS20 collection and the clothing line consists of hoodies, lingerie, T-shirts and more - all with "ESSENTIALS" branding on the garment.

The collection is based on neutral colors and building blocks of a wardrobe that complement the main line of the beloved streetwear brand.


 What is Fear of God


Fear of God is an American luxury fashion brand, founded in 2013 in Los Angeles by Jerry Lorenzo. Its purpose was to create timeless wearable clothing with the brand’s unique interpretation of American fashion, which has become a symbol of contemporary culture.


Early in his career, Jerry Lorenzo was best known, if at all, for hosting parties in Los Angeles.

The clothes he designed - t-shirts, sweatshirts, flannels and tank tops in various sizes, seemed strange to most people at first glance, but over time became very popular.

In 2008, Lorenzo traveled to Los Angeles, managing Dodgers star Matt Camp, and working as a party producer designed to attract rappers and athletes. Lorenzo was in charge of overseeing Kemp's appearance and found it difficult to get some of the clothes he wanted for Kemp, so he decided to turn to actual clothing production.

"I did it for him, but also for me," Lorenzo said in an interview with the complex.

Since then

Although he had no formal training in fashion, Lorenzo decided to change career path by setting up his own clothing line, which he financed himself with $ 14,000 in savings. His debut collection was a success and was even invited to a meeting with none other than Virgil Abelow

From there Lorenzo continued to collaborate with Virgil and Kanye West on a number of projects, including a collaboration with Yeezus Tour and Yeezy Season One.

The then-new brand, Fear of God, also piqued the interest of Justin Bieber, who wanted to redefine his style for his 2016 world tour.

So did other huge artists like Kendrick Lamar, Michael B. Jordan, Alan DeGeneres, Beyonce, Jared Leto and more.

So ever since, without outside investors, Lorenzo's fashion brand "Fear of God" is completely independent. From 2013 to 2019, its revenue from year to year doubled.


Looking for Gear from the new Fear of God collection? Click now >>

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